一. Development status of daily necessities industry

Daily chemical products are divided according to their use: toiletries, household items, kitchen and bathroom supplies, decorative items, cosmetics, etc. A number of daily chemical brands are selling well in China, including Procter & Gamble, Unilever, and Sibao, which are "two treasures and one association", as well as famous Guangdong officials, Chongqing Oni, Ao Xue, Guangzhou Junlan Daily Chemical's Biting, etc. Well-known brands are enriching the domestic daily necessities market.

In June 2018, the total retail sales of social consumer goods nationwide was 3.0842 trillion yuan, a nominal increase of 9.0% year-on-year (actual increase of 7.0% after deducting price factors, the following are all nominal increases unless otherwise specified). From January to June, the total retail sales of social consumer goods was 1801.8 billion yuan, an increase of 9.4% year-on-year. Among them, the retail sales of consumer goods of units above designated size was 699.38 billion yuan, an increase of 7.5%.

Judging from the retail situation of daily necessities, the retail sales of daily necessities reached 47 billion yuan in June 2018, an increase of 15.8% compared with the same period last year. From January to June 2018, the national retail sales of daily necessities reached 253.9 billion yuan, a year-on-year increase of 12.6%

Monthly value and year-on-year growth rate of retail sales of daily necessities in 2017-2018

Source: public data collation