Daily chemical products are divided according to their use: toiletries, household items, kitchen and bathroom supplies, decorative items, cosmetics, etc. A number of daily chemical brands are selling well in China, including Procter & Gamble, Unilever, and Sibao, which are "two treasures and one association", as well as famous Guangdong officials, Chongqing Oni, Ao Xue, Guangzhou Junlan Daily Chemical's Biting, etc. Well-known brands are enriching the domestic daily necessities market.


From 2012 to 2017, my country's overall retail of daily necessities maintained a steady growth trend. National retail sales of daily necessities continued to increase from 2012 to 2017. The total retail sales of daily necessities in 2017 reached 551.2 billion yuan, an increase of 4.5 billion yuan from 546.7 billion yuan in 2016. Consumption will continue to be stable and there is a long-term trend. It is expected that the national retail sales of daily necessities will exceed 600 billion yuan in 2018.

        

Statistics of retail sales of daily necessities in 2012-2018

Source of chart: Commercial Committee

Reference Guanyan world release《2018年中国日用品零售行业分析报告-市场深度分析与发展趋势研究》

The proportion of daily necessities in the retail sales of goods from 2012 to 2018

Source of chart: Commercial Committee

The retail sales of daily necessities in September 2018 reached 47.8 billion yuan, an increase of 17.4% compared with the same period last year. From January to September 2018, the national retail sales of daily necessities reached 386 billion yuan, an increase of 13.4% year-on-year.

2018 retail sales of daily necessities by month and year-on-year growth rate

Source of chart: Commercial Committee

Comparison of the growth rate of retail sales of daily necessities and total retail sales of social consumer goods in 2018

Source of chart: Commercial Committee